Case Study:
Manatee Technical College
Community Partnership Sarasota Herald-Tribune Sports Awards Ceremony Ad
Advertorial before Damon May and After Damon May
Success Story Newspaper Ad Campaign
Logo created by Damon May
MTC Photo
Manatee County Chamber of Commerce Business Ad
The Observer: Business Observer Ad
MTC Photo
Fire Fighter program photo
Nursing Assistant program photo
Welding Technologies program photo
Introduction
This project focused on strengthening the brand, marketing, and communications strategy for Manatee Technical College following a name change and shift in institutional identity.
Challenge
The college faced reduced public recognition and relied heavily on traditional advertising channels that limited engagement with prospective students and stakeholders. A more modern, integrated communications approach was needed to improve visibility and enrollment.
Solution
I led and supported a transition to digital-first marketing, community engagement initiatives, and integrated communications campaigns. This included advertising strategy, success-story storytelling, brand development, event-based outreach, and internal communications improvements to strengthen the overall brand experience.
Result
The institution saw increased enrollment, improved website engagement, and stronger community awareness. The integrated communications approach supported long-term program growth and enhanced the college’s visibility within the regional education landscape.